Published by Cel Manero from Global One Media, Inc.
“The hip-hop artist commenced promotion for his most recent project on Tuesday.”
JAY-Z has made a quiet return to both social media and the music scene. The 53-year-old rapper recently reactivated his Instagram account, @jayz, and his first post suggests that he’s back to promote his upcoming music.
While specific details about his new music remain scarce, an official release related to the upcoming film “The Book of Clarence” confirmed his involvement in the soundtrack.
For his inaugural Instagram post, the Grammy-winning artist, whose real name is Shawn Carter, shared the trailer for Jeymes Samuel’s Biblical comedy featuring Lakeith Stanfield. He accompanied the post with the caption, “The Book of Clarence January 2024.”
JAY-Z is not only involved as a producer in the film but also in its creation, as it explores the story of a “down-on-his-luck” man living in Jerusalem who seeks to capitalize on the growing influence of the Messiah. The film is currently scheduled for a release in theaters on January 12, 2024.
As for the details of JAY-Z’s contributions to the soundtrack, including the number of songs, potential collaborations, and release dates, they remain unconfirmed at this time.
The founder of Roc Nation has a prior working relationship with writer-director Jeymes Samuel, having collaborated on Samuel’s 2021 film “The Harder They Fall,” for which JAY-Z produced and contributed two songs to the soundtrack. Additionally, they worked together on the 2017 short film “Jay-Z: Legacy.”
Presently, JAY-Z’s Instagram account exclusively follows his wife Beyoncé. His profile includes a link to rocnation.com, and his profile picture features an image from the early stages of his career.
The iconic hip-hop artist recently achieved a significant milestone in his career. In July, he became the first Black recording artist to attain a minimum of 10 double-platinum solo studio albums.
This accomplishment followed an update by the Recording Industry Association of America (RIAA) to its certifications, which elevated his 2009 album “The Blueprint 3” to double-platinum status and elevated his 2003 album “The Black Album” to quadruple-platinum status.
To commemorate 50 years of hip-hop, the “Holy Grail” rapper was honored with an exhibition at the Brooklyn Public Library titled “Book of HOV.” The exhibit, which opened in July and is free and accessible to the public until sometime in the fall, features archives, never-before-seen footage, images, masters, and other materials spanning the music icon’s career.
According to a press release, the exhibit was characterized as “a homage to Carter’s worldwide influence as a musician, entrepreneur, philanthropist, and innovator.”
The press release went on to say, “It was also crafted as an unexpected tribute to Carter and as a celebration for not only his hometown of Brooklyn but also for the broader global hip-hop community.”
At the unveiling of the exhibit in July, Beyoncé and the couple’s eldest daughter, Blue Ivy, aged 11, demonstrated their support for him.